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Rob Isbitts's avatar

EXCELLENT feedback. We are taking it all in, and will roll out the enhancements in the near future.

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Rob Isbitts's avatar

Thanks, Donald! This is what we need - for folks to tell us what they want and see if a consensus can be built around anything we do, so I can focus my efforts on the analysis.

In order to really make ETFYourself a top-tier publication, we feel we need to "rally around" my "very best thinking, and do so efficiently for all concerned. Many investment subscription products are run by greedy, self-serving types just trying to make a sale. Not here.

We are in this to make an impact. Otherwise we have plenty else to do in our semi-retirement phase of life. But we are encouraged by all those who have stepped forward and told us what they like or what they want, so thanks!

Still gathering feedback for a bit longer, but this is what we've come to understand so far, what is most valuable and dovetails with best use of my research time:

1. ROAR in multiple forms (so folks learn portfolio balance between offense and defense over time)

2. Watchlist/depth chart of eligible ETFs (i.e. those I am considering for use on offense or defense "at the right price"). This is at the ETF level, no consideration for what my or anyone else's portfolio will do with that info. Short summaries of why I'm following each ETF.

3. ETF charts/quick comments to tell market story with fewer words and more visuals (so folks learn charting over time). Thinking about 1 chart every weekday plus Sunday, and Tuesdays will continue to be the "big" day each week. However, it will be the same chart-headline-quick notes each time, just with premium subscribers getting several more (5-10) each week, and a watchlist for premium subscribers that essentially points out which ETFs are "at the tails" of my analysis. That is, which ones look very good or very bad, and the rest are unremarkable.

4. That 7-ETF portfolio, which is more educational than anything, since the overwhelming response we get from subscribers is "tell me what looks good or bad and I'll take it from there." That's perfect for us, since I left the advice business 4 years ago. And since my own investing can be very proactive at times and use options and other wrinkles to try to protect/enhance gains and income, I don't see how we can translate all of that for any less than $300 a month, which is the Institutional service.

So we'll finalize these service improvements, and also determine if the current $40 a month/$400 a year should remain or possibly be lowered, since we will be streamlining a lot of this. More on all of this soon, thanks!

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